Digital Marketing Services

The Right Digital Strategy Starts With the Right Foundations.

From organic search and content strategy to performance marketing, website development, and AI search visibility, I help businesses explore practical ways to strengthen their digital presence.

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Service Overview

Six Areas, One Connected Picture

Search visibility, content, paid marketing, your website, AI-driven discovery, and local presence all influence how people find and understand a business. Which of them matters most depends on your objectives, your website, your audience, and the challenges you face today.

Most businesses don’t need all six. Use this page to find the one that fits, then open its page for the details.

01Organic search

Search Engine Optimization

Build a stronger organic search presence through technical improvements, search intent research, content planning, and a structured approach to website optimization.

  • Technical SEO
  • Keyword research
  • E-commerce SEO
  • On-page SEO
  • Topical maps and authority
  • Semantic SEO
  • Content optimization
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02Messaging

Content Strategy and Copywriting

Create useful, well-structured content and clear marketing copy that communicates value, supports search visibility, and helps audiences understand your offering.

  • Content strategy
  • SEO content planning
  • Website copywriting
  • Landing page copy
  • Blog content
  • Content optimization
Explore Content Services
03Paid media

Performance Marketing

Plan and optimize paid marketing activities around business objectives, audience intent, campaign performance, and measurable outcomes.

  • Google Ads
  • Meta Ads
  • Campaign planning
  • Audience and keyword research
  • Landing page alignment
  • Monitoring and optimization
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04Foundations

Website Development

Build or improve websites with a focus on usability, clear information architecture, responsive design, and the technical foundations needed to support digital growth.

  • Website planning
  • Structure and navigation
  • Responsive development
  • Landing pages
  • Website improvements
  • Technical foundations and performance
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05Evolving search

AI Search Visibility and AEO/GEO

Prepare your content and website for evolving search experiences through clear information architecture, useful content, and a considered approach to discoverability across AI-assisted search.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI search visibility assessment
  • Content structure and clarity
  • Entity and topical consistency
  • Search-oriented content improvements

Visibility in AI-generated answers can’t be guaranteed, and I don’t promise it.

Explore AI Search Services
06Local search

Google Business Profile Setup and Optimization

Improve your business’s local search presence through accurate profile information, relevant categories, complete business details, and ongoing profile optimization where appropriate. Many people still know this as Google My Business (GMB).

  • Profile setup
  • Information accuracy
  • Category selection
  • Service and business descriptions
  • Profile optimization
  • Local visibility
Explore Local SEO Services
How They Fit Together

How the Services Work Together

The services support one another and can be combined where it makes sense for your goals.

FoundationHow visitors use your site
Website Development

Your website provides the structure and user experience through which visitors interact with your business. The other services work through it.

DiscoverabilityHow people find you
SEOContent and CopywritingAI Search and AEO/GEO

SEO and content strategy support organic discoverability, while AI search work looks at how content is found as discovery experiences change.

Acquisition and localPaid and nearby reach
Performance MarketingGoogle Business Profile

Performance marketing supports paid acquisition and campaign-specific goals. Google Business Profile optimization can help eligible businesses seeking stronger local search visibility.

You may need one of these, a few of them, or a different combination altogether.

How I Approach Projects

From First Conversation to Evaluation

A proposed four-step approach to discussing and planning a project.

  1. Understand

    Discuss the business, objectives, audience, existing website, and marketing challenges.

  2. Analyze

    Review the relevant information and identify opportunities and priorities.

  3. Plan

    Determine an appropriate strategy, scope, and set of priorities.

  4. Execute and Evaluate

    Carry out the agreed work and evaluate relevant performance indicators where applicable.

This is a proposed working approach, not a formal or proprietary framework. Scope, timing, and deliverables are agreed for each project.

Who These Services Are For

Where My Services May Be a Fit

If one of these sounds familiar, the matching service is a good place to start.

These are potential audiences, not a list of past clients.

  • Businesses seeking organic search improvements
  • E-commerce websites working on search visibility
  • Businesses planning or improving their content strategy
  • Companies investing in Google Ads or Meta Ads
  • Website owners considering a new site or improvements
  • Businesses exploring AI search visibility
  • Eligible local businesses seeking Google Business Profile setup or optimization

Want to know how I work?

My approach, background, and working principles are on the Why Me page.

Why Work With Me
FAQ

Common Questions

Getting started

Which digital marketing service should I start with?
It depends on your objectives, your website, and where you are today. The “Not sure where to start?” list at the top of this page is a quick guide. If it is still unclear, describe your situation and we can work out which area is most relevant.
Can I enquire about more than one service?
Yes. Services can be discussed individually or together, where combining them makes sense for your goals. Many projects only need one.
How do I discuss a potential project?
Use the “Discuss Your Project” button to get in touch. Tell me what you’re working on, what you want to improve, and the challenges you’re facing.
Do you offer customized project scopes?
Yes. Scope, priorities, and deliverables are discussed according to your requirements. Details such as pricing, timelines, availability, and contracts are worked out during project scoping.
Can you guarantee rankings, traffic, or leads?
No, and be cautious of anyone who does. Google itself says there are no secrets that automatically rank a site first, and that there is no guarantee any particular site will even be indexed. What I can offer is a clear plan, honest priorities, and reporting on the indicators that matter for your goals.

SEO and content

How long does SEO take to show results?
There is no fixed answer. Google says some changes can take effect in a few hours while others can take several months, and it suggests waiting a few weeks before judging whether a change helped. Timing depends on your site’s current state, competition, and what is being changed, so I don’t quote a standard timeline.
What is the difference between technical SEO, on-page SEO, and content strategy?
Technical SEO covers how search engines crawl, render, and index your site. On-page SEO covers how individual pages are structured and optimized for the topics they target. Content strategy decides what to publish, for whom, and in what order, so the site covers its subject properly. They work best together, and a review usually shows which one needs attention first.
Do you write the content, or only plan it?
Both are possible. Content work can include strategy and planning, website and landing page copy, blog content, and optimizing existing pages. What is included is agreed when we scope the project.

Paid marketing

Should I choose SEO or paid ads?
They do different jobs. Paid ads can put you in front of people for specific campaigns and goals while the spend runs, and SEO builds organic visibility over a longer period. The right balance depends on your goals, budget, competition, and how quickly you need visibility. Many businesses use both, and it is not a choice you have to make blindly.
Does the ad budget go through you?
That is a scoping decision. Ad spend is paid to the advertising platform, separate from any service fee, and how accounts are set up and who holds access is agreed with you in advance. I’d recommend your ad accounts always remain in your name.

Website development

Will a new website or redesign hurt my existing search visibility?
It can if it is not handled carefully. Google notes that rankings can fluctuate while it recrawls a changed site, and that old URLs should be mapped and permanently redirected to their new equivalents. Planning the URL structure, redirects, and indexing settings before launch, and monitoring afterwards, is what keeps that risk down. If your site already earns organic traffic, this is worth raising at the start.
Which platforms do you build on?
That depends on what the site needs to do and who will manage it afterwards. I’d rather recommend a platform based on your requirements than push one by default, and we can discuss the options when scoping.

AI search (AEO/GEO)

What are AEO and GEO, and how are they different from SEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are two names for largely the same idea: making your content easy for AI-assisted search to understand and cite in its answers. Traditional SEO aims to rank pages in a list of results, while GEO aims to have your brand selected as a source in a generated answer. The two overlap heavily, and the terminology is still settling across the industry.
Does AI search need special markup or files?
According to Google, no. For AI Overviews and AI Mode it states there are no additional requirements or special optimizations beyond standard SEO fundamentals: crawlable and indexable pages, helpful text content, good internal linking, a good page experience, and structured data that matches the visible content. AI search work therefore starts with getting those fundamentals right.
Can you get my business mentioned in ChatGPT, Gemini, or Perplexity?
I can’t promise that, and nobody honestly can. AI answers vary from one query to the next, and the sources they cite change often. What can be done is improving how clearly your content and brand are presented, checking how AI tools currently describe your business, and tracking changes over time.

Google Business Profile

Is my business eligible for a Google Business Profile?
Google requires a business to have a physical location customers can visit, or to travel to customers at their locations. Service-area businesses can have a profile with a defined service area. Virtual offices, P.O. boxes, and rented mailing addresses where the business doesn’t operate are not eligible. Eligibility is Google’s decision, so I check it with you before any work begins.
Is Google Business Profile the same as Google My Business?
Yes. Google renamed Google My Business to Google Business Profile, and many people still use the older name.
Can you help if my profile is already set up?
Yes. An existing profile can be reviewed and improved for accuracy, categories, service and business descriptions, and completeness. Profile access and ownership stay with you.

Working together

Can you help with an existing website?
Yes. An existing website can be reviewed and improved across search visibility, content, structure, and how it supports your marketing. What that involves depends on the site and your goals, and we can look at it when scoping the project.
What do you need from me to get started?
A short description of your business, your goals, the challenges you’re facing, and your website address if you have one. Depending on the service, I may later ask for access to tools such as analytics, Search Console, or ad accounts. You keep ownership of all of them.

Let’s Find the Right Approach for Your Business.

Tell me what you’re working on, what you want to improve, and where you’re facing challenges. We can discuss which areas of digital marketing may be relevant to your goals.

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