[Project Image]4:3 · replace with an image
Selected Work
A Look at the Work Behind Digital Growth.
An evolving collection of professional projects across SEO, content strategy, performance marketing, website development, and search visibility.
Project Showcase
Work, Organized by Discipline
Choose a discipline to filter the projects. Each entry is built to link to its own case study.
[Project Image]4:3 · replace with an image
[Project Image]4:3 · replace with an image
[Project Image]4:3 · replace with an image
[Project Image]4:3 · replace with an image
[Project Image]4:3 · replace with an image
Google Business Profile and Local SEOPlaceholder slot
[Project Title]
[Project Description]
View Case StudyNo projects have been published in this discipline yet. Try another discipline.
Case Study Framework
Every Project Can Grow Into a Case Study
Each project entry is designed to lead to its own page. Select a section to see what those pages are planned to cover.
01
Project Overview
What the project was and what it covered.
Typically covers
- What the project was
- Who it was for
- The core goal or challenge
[Content for this section is added with each real case study]
02
Business or Website Context
The starting point and the situation around it.
Typically covers
- The business or website involved
- Where things stood at the start
- Relevant constraints
[Content for this section is added with each real case study]
03
Objectives
What the project set out to achieve.
Typically covers
- What success meant for this project
- Priorities agreed at the start
- How progress would be judged
[Content for this section is added with each real case study]
04
Scope of Work
The work that was actually undertaken.
Typically covers
- What was included
- What was deliberately left out
- My role in the work
[Content for this section is added with each real case study]
05
Strategy and Implementation
The approach taken and how it was carried out.
Typically covers
- The approach and the reasoning behind it
- Key actions taken
- How the work was sequenced
[Content for this section is added with each real case study]
06
Tools and Platforms
The tools relevant to that specific project.
Typically covers
- Tools used on this project
- Platforms and data sources
- Why they were chosen
[Content for this section is added with each real case study]
07
Documented Results
Only outcomes that can be verified and documented.
Typically covers
- Verified outcomes only
- Timeframe and source of the data
- Context for each figure
[Content for this section is added with each real case study]
08
Screenshots and Evidence
Supporting material that backs up the results.
Typically covers
- Screenshots and reports
- Before and after comparisons
- The source of each piece of evidence
[Content for this section is added with each real case study]
09
Key Takeaways
What the project showed and what comes next.
Typically covers
- What worked and what didn’t
- Lessons learned
- What would come next
[Content for this section is added with each real case study]
01 / 09
Case study pages are not part of this page yet. Until they exist, each project’s link is a marked placeholder.
Disciplines
The Areas This Portfolio Covers
These are areas of expertise, not a list of completed projects.
Back to the projects- 01
SEO and Organic Growth
Technical SEO, keyword research, e-commerce SEO, topical authority, and content optimization.
- Technical SEO
- Keyword research
- E-commerce SEO
- Topical authority
- Content optimization
- 02
Content and Copywriting
Content strategy, website copy, blog content, and content optimization.
- Content strategy
- Website copy
- Blog content
- Content optimization
- 03
Performance Marketing
Google Ads, Meta Ads, and campaign optimization.
- Google Ads
- Meta Ads
- Campaign optimization
- 04
Website Development
Website structure, responsive development, and website improvements.
- Website structure
- Responsive development
- Website improvements
- 05
AI Search and AEO/GEO
Content discoverability across evolving search experiences.
- Content discoverability
- AEO
- GEO
- 06
Google Business Profile and Local SEO
Profile setup, profile optimization, and local search visibility.
- Profile setup
- Profile optimization
- Local search visibility
Have a Project in Mind?
If you’re exploring SEO, content strategy, performance marketing, website development, or AI search visibility, let’s discuss your goals and determine whether my experience is a good fit.