I’m an SEO and digital marketing professional focused on organic growth, performance marketing, content strategy, and the evolving landscape of AI-driven search.
Most of my work sits where three things meet: how a website is built, what it says, and how people find it.
I work in SEO and digital marketing, with a focus on organic growth, content strategy, and performance marketing. I started freelancing as a Digital Marketing Specialist in January 2022, and my earlier roles include SEO Executive at EbizFiling India Pvt Ltd and Digital Marketing Executive at Evince Development.
Today I lead SEO work at Oddtusk.
Since August 2025, as SEO Team Lead at Oddtusk, I’ve led SEO strategy across 6+ projects in different industries, including legal services, IT and web development, handcrafted products, party supplies, car rental, and cosmetics. That means setting roadmaps tied to business goals, reviewing content, technical, and on-page work, and collaborating with developers, designers, and performance teams to get changes shipped.
What I’m curious about right now
I keep coming back to a few questions: how Google core updates affect ranking behavior, how Ads data can guide SEO strategy, how to build internal linking and content systems that scale, and how to improve the search experience beyond traffic metrics.
These are the areas I work in day to day. Together they cover how a site gets found, how it earns attention, and how it keeps growing.
Technical SEO, keyword research, e-commerce SEO, topical maps, topical authority, and semantic SEO.
I plan SEO around search intent and topical maps, then work on site architecture, schema, and internal linking so the technical side and the content support each other.
Google Ads, Meta Ads, lead generation, and performance-focused marketing campaigns.
I treat paid media as a measurable channel, and I use what it shows about search intent and conversions to inform the SEO work as well.
Content planning, content marketing, copywriting, and creating useful content for people and search engines.
Content plans start from keyword research, competitive analysis, and search intent, and are shaped around user behavior and business goals.
AEO, GEO, and strategies for improving content discoverability across evolving search experiences.
I use AI-powered tools for content optimization, insights, and workflow automation, and I follow how AI-driven search is changing the way content gets found.
Website optimization and digital marketing strategies that support sustainable growth.
I track rankings, traffic, and conversions in GA4, Search Console, and other SEO platforms, and share monthly reports with clear next steps for each project.
Oddtusk · Bhubaneswar, Odisha
Self-employed · Bhubaneswar, Odisha
Evince Development (CMMI Level 3 Certified) · Ahmedabad, Gujarat
EbizFiling India Pvt Ltd · Ahmedabad, Gujarat
Freelance work has run alongside these roles since January 2022.
I try to start with the business objective and choose tactics from there. Good SEO, in my view, comes from understanding search intent, structuring a website sensibly, and publishing content that is actually useful. I also think modern SEO is less about fixing individual pages and more about building trust, clarity, and decision-support content at scale. The four ideas below are the principles I work from.
Understand what the business is trying to achieve before deciding which channel or technique to use.
Build SEO around search intent and site structure, and connect technical work with content quality and user experience.
Treat paid advertising as a measurable channel and use relevant data to inform decisions.
Consider how AI-driven search affects discovery, and aim for sustainable growth over isolated vanity metrics.
These are working principles, not a formal framework. They shape how I plan, write, and review my own work.
This website is where I share practical insights, clear explanations, strategies, and perspectives on the areas I work in.
Explore the BlogIf you’d like to see examples of the projects I’ve worked on, case studies and portfolio material will be collected here.
[Placeholder] Add verified projects or case studies when available. No client names or results are shown until then.If something here sounds relevant to what you’re working on, you’re welcome to get in touch.
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