Client name withheld for confidentiality. Due to confidentiality, we are hiding the client’s name and website. In this case study the client is referred to as “Stonebridge Realty”, an assumed name. Campaign names in the screenshots are blurred.

Reaching Over 1 Million People and Generating 44 Leads With Meta Ads for a Real Estate Brand

Stonebridge Realty is a real estate brand. Our primary focus was awareness, then leads. Between 1 Sep and 21 Oct 2026, Meta Ads awareness campaigns put it in front of more than a million people, and a lead form campaign then brought in 44 leads.

Performance MarketingMeta AdsReal Estate
1.04MCombined reachAcross 7 campaigns
637KLargest campaign reachOn 1.40M impressions
44LeadsFrom a lead form campaign
₹90.02Cost per lead₹3,961 campaign spend
Client
Stonebridge Realty (assumed name)
Industry
Real estate
Service
Performance marketing (Meta Ads)
Campaigns shown
7 (6 awareness, 1 leads)
Total spend shown
₹8,375
Report range
1 Sep to 21 Oct 2026
The story

Awareness First, Then Leads

A real estate brand has to be known before anyone enquires, so our primary focus was awareness. Awareness campaigns built reach first, and a lead form campaign ran alongside them to turn that attention into enquiries.

  1. 1The goal

    Awareness first, leads next

    Our primary focus was awareness, so six awareness campaigns built reach. One lead form campaign then captured enquiries.

  2. 2The reach

    Over a million people

    The seven campaigns reached about 1.04 million people combined. The largest alone reached 637,322.

  3. 3The budget

    Short, small campaigns

    Five shorter campaigns ran on ₹100 a day, each reaching 50,780 to 79,064 people.

  4. 4The leads

    44 leads from a form

    The lead form campaign ran on ₹250 a day and recorded 44 leads at ₹90.02 each.

Reached1.04M

People reached across all campaigns, combined.

Seen1.89M

Total ad impressions across the campaigns.

Leads44

Leads from the lead form campaign.

The results

What the Data Shows

The tables below come straight from Meta Ads Manager. Campaign names are blurred.

01

637,322 people reached, then 44 leads captured

The main awareness campaign reached 637,322 people with 1,398,938 impressions for ₹3,564, and is still running.

The lead form campaign ran alongside it on a ₹250 daily budget. It reached 85,967 people and recorded 44 leads at ₹90.02 each from ₹3,961 of spend.

Result

637K reach from one campaign, then 44 leads at ₹90.02 each.

Meta Ads campaigns
Meta Ads Manager campaigns table with blurred campaign names for 1 Sep to 21 Oct 2026. An awareness campaign with 637,322 reach, and a leads campaign with 44 leads at 90.02 rupees per lead
Meta Ads Manager, 1 Sep 2026 to 21 Oct 2026. Campaign names are blurred for confidentiality. Source: Meta Ads.
02

Five short campaigns, steady low-cost reach

Five shorter awareness campaigns each ran on ₹100 a day and ended between 21 and 24 Sep 2026. Together they reached 313,000 people for about ₹850.

Awareness stayed efficient: cost per 1,000 people reached stayed between ₹2.59 and ₹2.96, well below the ₹5.59 of the larger, longer-running awareness campaign.

Result

Short campaigns reached 50K to 79K people each at ₹2.59 to ₹2.96 per 1,000.

Meta Ads campaigns
Meta Ads Manager campaigns table with blurred campaign names. Five awareness campaigns with reach from 50,780 to 79,064 and cost per 1,000 people reached from 2.59 to 2.96 rupees
Meta Ads Manager, shorter awareness campaigns. Campaign names are blurred for confidentiality. Source: Meta Ads.
What it shows

What These Results Tell Us

01

Awareness at scale

With awareness as the primary focus, the account reached over a million people in about seven weeks.

02

Short campaigns reach cheaply

Five short campaigns reached people at ₹2.59 to ₹2.96 per 1,000, against ₹5.59 for the largest.

03

Leads follow with a clear price

The lead form campaign then cost ₹90.02 per lead, a benchmark to improve against.

About the data. Figures come from a Meta Ads Manager campaign table, in Indian rupees, for 1 Sep 2026 to 21 Oct 2026. The seven campaigns shown may not be the whole account, and the last row is partly cut off. Combined reach adds each campaign’s reach, so people reached by more than one campaign are counted more than once. Totals (₹8,375 spend, 1.04M reach, 1.89M impressions) and the five-campaign totals are calculated from the rows shown. Two campaigns are still ongoing. Campaign names are blurred.

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