Client name withheld for confidentiality. Due to confidentiality, we are hiding the client’s name and website. In this case study the client is referred to as “Signalpoint Telecom”, an assumed name. The performance figures and charts are from the real account.

Driving 104 Conversions From $785 in Google Ads Spend for a Telecommunications Brand

Signalpoint Telecom sells virtual and DID/TFN phone numbers. A tightly structured Google Ads account turned 1,347 clicks into 104 conversions, at about $7.55 each.

Performance MarketingGoogle AdsTelecommunications
104ConversionsFrom 1,347 ad clicks
$7.55Cost per conversion$785.50 total spend
7.72%Conversion rateOf all ad clicks
$0.58Average cost per clickAcross four ad groups
Client
Signalpoint Telecom (assumed name)
Industry
Telecommunications
Service
Performance marketing (Google Ads)
Offers advertised
Virtual numbers and DID/TFN numbers
Ads period
16 Oct 2024 to 8 Jun 2025
Data sources
Google Ads and web analytics
The story

Finding the Offers That Convert

With a modest budget, every click has to count. Signalpoint Telecom advertised two products and tested each one, so the data could show where the money worked hardest.

  1. 1The setup

    Two offers, four ad groups

    The account advertised virtual numbers and DID/TFN numbers, each in an original ad group and a newer test version.

  2. 2The finding

    Virtual numbers lead the way

    The two virtual number ad groups delivered 78 of the 104 conversions, about 75%, at roughly $4.28 each.

  3. 3The test

    Newer ad groups convert better

    The newer virtual number ad group converted at 15.38%, against 6.56% for the original, on only $41.51 of spend.

  4. 4The landing page

    Traffic focused on one page

    Over 90 days the site had 38.1K visits, almost all landing on one dedicated solution page, with 686 reaching the thank-you page.

Seen11,498

Ad impressions on Google.

Clicked1,347

Clicks at an average $0.58 each.

Converted104

Conversions, a 7.72% conversion rate.

The results

What the Data Shows

The charts below come straight from Google Ads and the website analytics tool.

01

104 conversions on a $785 budget

Between 16 October 2024 and 8 June 2025 the account earned 1.35K clicks and 104 conversions at an average cost of $0.58 per click, for a total spend of $785.

That works out to about $7.55 per conversion. The chart shows the activity concentrated at the end of the window, so most of the results arrived in a short, focused burst.

Result

104 conversions for about $7.55 each.

Google Ads overview
Google Ads overview showing 1.35K clicks, 104 conversions, $0.58 average cost per click and $785 cost from 16 October 2024 to 8 June 2025
Google Ads overview, 16 Oct 2024 to 8 Jun 2025. Source: Google Ads.
02

The ad groups show where to spend

Splitting the offers into ad groups made the winners clear. Virtual numbers produced 78 conversions from $333.65 of spend, about $4.28 each. DID/TFN numbers produced 26 conversions from $451.84, about $17.38 each.

The newer ad groups converted at higher rates than the originals: 15.38% against 6.56% for virtual numbers, and 11.11% against 9.02% for DID/TFN. Those newer groups have fewer clicks, so their rates may move as volume grows.

Result

Virtual numbers delivered about 75% of conversions at about a quarter of the cost per conversion.

Ad groups
Google Ads ad groups table: Virtual Num ad group with 976 clicks and 64 conversions, DID/TFN ad group with 244 clicks and 22 conversions, and two newer ad groups with 14 and 4 conversions; total 1,347 clicks and 104 conversions
Ad group performance, 16 Oct 2024 to 8 Jun 2025. Source: Google Ads.
03

Traffic that lands on one focused page

Over the 90-day analytics window the site recorded 38.1K visits from 31.8K users. Almost all of those visits landed on a single dedicated solution page.

686 visits reached the thank-you page, which is typically shown after an enquiry form is submitted, and 2,617 visitors interacted with a form field.

Result

Focused traffic on one page, with measurable form activity.

Website analytics, 90 days
Website analytics dashboard for 90 days showing 38.1K visits, 31.8K users, a visits-over-time bar chart, and top pages with the thank-you page at 686 visits
Website analytics, last 90 days. Client page names are blurred for confidentiality.
What it shows

What These Results Tell Us

01

Cheap clicks, real conversions

A $0.58 average click and a 7.72% conversion rate came to about $7.55 per conversion.

02

Structure shows what works

Separate ad groups per offer revealed that virtual numbers convert at about a quarter of the cost of DID/TFN numbers.

03

Testing improves results

Newer ad groups converted at higher rates than the originals, though on smaller volumes.

About the data. Campaign figures come from Google Ads for 16 Oct 2024 to 8 Jun 2025, and conversions are counted as defined in the account. Cost per conversion ($7.55, $4.28 and $17.38) is calculated from the spend and conversions shown. Website figures come from the client’s analytics tool for its last 90 days, and the page names are blurred. Screenshots are cropped.

Want to Talk About Your Google Ads?

If you want more conversions from a lean ad budget, let’s discuss your goals and see whether my experience is a good fit.

Discuss Your Project Explore Performance Marketing